Leotard owner Mike Leotardo is ecstatic that the US team’s bronze medal has been handed to the women in Rio.
“This is an enormous moment,” Leotaro said.
“I’m a huge supporter of USA Gymnasium, and they have given me the opportunity to create a brand new program and make a name for myself.”
In a video that will be seen by millions of viewers, the men’s and women’s teams compete to the gold medal.
It is Leotardi’s first Olympics for the US Gymnasts, but his company, Leotaroes, has already made a name by selling the leotard.
“We’ve sold over 12 million leotars.
They’ve become a huge part of our business,” he said.
A new challengeLeotard CEO Michael Leotari has had to work hard to turn the US gymnastics teams around in recent years.
He has focused on recruiting elite talent to join the team, which is comprised of six-time Olympian Aly Raisman and two-time world champion Simone Biles.
“When we first launched in 2012, the women’s team was still a small organization.
That’s where it was at the time,” Leottaroes chief marketing officer Scott Smith said.
“Now it’s grown significantly.”
He said Leotarras goal was to give the team a “truly elite” athlete to compete alongside in Rio.
“The fact that we have all of these athletes in Rio makes it a very different program.”
It’s a brand-new program, it’s a new sport, it requires a new mindset and a new mentality for the players,” Smith said